Not Provided in Google Analytics – What should I do?

There seems to be quite a few different blogs and news sites talking about the “not provided” attribute in Google analytic.

Going back 2/3 years this was pretty much no existent maybe 1% of your organic traffic would not be tracked. Then there was “HTTPS” for Google and then shortly after once you were logged in by default you would be using Google via https secure.

Due to this the Google analytic tracking does not record the keyword that the user came in on via natural search. At the start this was marginally annoying 10-15% of your natural traffic not keyword tracked.

BUT now on some of my clients I am seeing up to 85% not provided and is now becoming a really annoying niggle of my day to day analysis.

Now there are ways to mitigate this gap you have in the analysis by looking at the landing page and a history of the keywords that you used to get more traffic for allowing you to almost put groups of keywords together so to measure how your SEO campaigns are performing.

I wanted to share with you some really good article on this issue one of which gives you some great prebuilt Google analytic report built by a e-commerce consultant I met at a conference last year.

See @danbarker on twitter and check out his NOT PROVIDED GOOGLE ANALYTIC KIT @ notprovidedkit.com

Another great piece around “Not provided” is from the legend himself Mr Rand Fishkin from Moz.com. Rand talks about how marketer can use other sources of information to help measure the effectiveness of you SEO campaign without the keyword data 100-percent-keyword-not-provided-whiteboard-tuesday

Another great site that you should keep an eye on is notprovidedcount.com – this site keeps track of over 60 sites and provides the trend average of what there % of not provided is so you can benchmark against your own data. They are currently predicting that all traffic will hit no provided by end of December 2013 – keep a close watch to see if they are right.

Now there are over 10 different articles I have read in the last 2 weeks on this subject and these are just a couple of the most useful. If you have any that you would like me to include drop me a message on my contact us form and if it is going to useful to my readers then I will be happy to add it to my post.

Guest Blogging De-Mystified

So it seems that Guest blogging I still hot discussion in the world of SEO. Should you do it or shouldn’t you do it that is the question?

What is guest blogging?

Someone who posts an article on a blog that is not their own thus a “Guest Blog Post”

Why do it?

Often the reason behind writing a guest blog post will be to add value to that person’s blog by offering content on a product or service that you specialize in. Often these are done in exchange for back links

What has Matt Cutts got to Say?

Well Matt had said to be careful with guest blogging and that the key is

“a guest post is something that a fantastic author has thought deeply about. Posts like that can be a great way to build links or traffic or help with your SEO”

So from what I can tell he is saying that yes they do provide a positive signal. However it should have high quality written content and not any old drivel.

How do I go about guest blogging?

Well rather than me regurgitating information that someone else has explains perfectly on this occasion I am going to provide a link to a fantastic article by Mackenzie Fogelson.

Five Steps to Finding (The Right) Guest Blogging Opportunities

Conclusion

Guest Blogging is something that you should think about as part of you marketing and SEO strategy however tread carfully and make sure that quality comes first, ask youself the question “Would someone find this article useful or does it just re hash information that is already everywhere?”

PPC Tools I can’t live without

Welcome to my first of many blog posts on 3pixelsdown.co.uk!

I have documented below some of my favorite PPC tools that I use day in day out to help me manage and maintain my PPC accounts. If you cant see a tool on this list you think I should be talking about then contact me.

1.     Split Tester – http://www.splittester.com/

Cost: FREE

This tool is really useful to quickly calculate which of you ad copy tests has performed better, just enter some really top level information and you will get the winner.

2.     Google Keyword Planner

Cost: FREE (Subject to having an Adwords account)

Ok so the “Adwords keyword tool” is now no more, but don’t fear the Google Keyword Planner is its replacement. You can find this within the “Tools & Analysis” tab.

The tool is a beefed up version of the old keyword tool, allowing keyword research, suggestion of ad groups, filters, performance etc…

3.     Spyfu – http://www.spyfu.com/

Cost: FREE with limitations or $79 a month for basic unlocked account

This tool helps you work out what your competitors are up to with PPC campaigns. Allows you to see potential keywords your competitor is bidding on and even what type of ad copy they are using. This is by far one of my favourite tools.

4.     Merge Words – http://mergewords.com/

Cost: FREE

Really simple online tool to create different permutations of keywords

5.     Adwords Wrapper – http://www.mikes-marketing-tools.com/adwords-wrapper.html

Cost: FREE

A great tool to allow you to “wrap” your keywords into phrase, exact & modified broad match types – great time saver

6.     Google Think – http://www.thinkwithgoogle.com/insights/emea

Cost: FREE

As Google describes “Your online destination for marketing insights, industry research and consumer trends”

7.     Adwords Desktop Editor – http://www.google.com/intl/en/adwordseditor/

Cost: FREE

Adwords editor is a powerful tool for managing and making mass changes to you Adwords campaigns. This really is a tool that most PPC people cant live without

8.     User Testing – http://www.usertesting.com/

COST: Cost per participant $49

Watch usability testing videos of visitors speaking their thought as they browse your website. This is a great tool to get feedback on landing page design – there is no quicker way to get good usability feedback